Caterer Hospitality

Top Menu

Main Menu

  • Home
  • Opinion
  • Food
  • People
  • Jobs
  • New Opening
  • Brands
  • Region
  • Suppliers
Sign in / Join

Login

Welcome! Login in to your account
Lost your password?

Lost Password

Back to login

Caterer Hospitality

Caterer Hospitality

  • Home
  • Opinion
  • Food
  • People
  • Jobs
  • New Opening
  • Brands
  • Region
  • Suppliers
  • Make Holidays Greener 2018 campaign to focus on Anti-plastic

  • Deputy Ruler of Dubai opens 25th edition of Arabian Travel Market

  • Five Luxury Hotel  Trends That Are Rocking Your Hotel Revenue

  • Movenpick Hotels & Resorts appoints two new GMs for upcoming Dubai hotels

  • Seven Tips to Keep Employees Happy and Drive Guest Satisfaction

Opinion
Home›Opinion›How to improve Hotel guest experience

How to improve Hotel guest experience

By hospitality
April 5, 2018
43
0
Share:
How to improve Hotel guest experience

How to improve Hotel guest experience

A growing number of brands are now relentless in their desire to identify our emotional and practical needs and eliminate the friction points we are looking for online with our credit cards in hand.

Implicit in the customer experience is a silent plea: “Know me and what I want before I want it.” It seems that the intrusion of privacy is a compromise that most customers are willing to accept for a more personalized experience.

Research revealed that travelers had three emotional and practical needs while on the road: accessing maps and location information, sharing photos with family and friends, and letting people know were safe. That’s why Facebook, Google, Google Apps, Twitter, etc., show such loyalty: they meet our needs, whether at home or on the road.

Travelers also wanted the right recommendations to be sent through the right channels at the right time, whether it was via email, chat or social media.

If brands can surprise and delight customers, then loyalty is more likely. However, 14% of research travelers said that a travel service provider never exceeded their expectations. Only hotels at 24% or booking sites at 23% were likely to delight, said Amadeus respondents.

The keystone of all this is: if organizations want loyalty, they should look at their holistic customer experience and identify points of friction (such as confusion of payments, lack of contact after booking, etc.) and aim to delete them.

According to Harvard Business Review, there is a clear statistical correlation between adopting a holistic approach to eliminate friction points and financial growth. Smoothing the buying path ensures a more efficient conversion of leads to customers. It also creates greater customer retention (ie loyalty).

Evidence shows that customers on a frictionless path become brand advocates through social media and word of mouth.

So, breathe deeply. Look at the customer experience of your business.

 
Previous Article

Radisson Hotel Group partners with SOS Children’s ...

Next Article

Kempinski Hotel Muscat Opens its Doors in ...

2
Shares
  • 2
  • +
  • 0
  • 0
  • 0
  • 0

hospitality

Related articles More from author

  • Customer expectations for hospitality in Future
    Opinion

    Customer expectations for hospitality in Future

    February 22, 2018
    By hospitality
  • How Courtyard Rolled Out Its New Bistro Bar to 900 Properties
    MarriottOpinion

    How Courtyard Rolled Out Its New Bistro Bar to 900 Properties

    April 10, 2018
    By hospitality
  • Wyndham’s 2018 Global Conference Preps Owners for Another Breakthrough Year
    OpinionWyndham Hotel

    Wyndham’s 2018 Global Conference Preps Owners for Another Breakthrough Year

    April 15, 2018
    By hospitality
  • Singapore tourism sector breaks record for the second year running
    AsiaOpinion

    Singapore tourism sector breaks record for the second year running

    February 25, 2018
    By hospitality
  • Deputy Ruler of Dubai opens 25th edition of Arabian Travel Market
    Middle EastOpinion

    Deputy Ruler of Dubai opens 25th edition of Arabian Travel Market

    April 23, 2018
    By hospitality
  • The Ritz-Carlton brings destinations to life with the evolution
    OpinionRitz-Carlton

    The Ritz-Carlton brings destinations to life with the evolution

    February 18, 2018
    By hospitality

Leave a reply Cancel reply

You may interested

  • Zoe Wall named Group Director of Spa – Asia at Minor Hotel’s MSpa International in Bangkok
    AsiaPeople

    Zoe Wall named Group Director of Spa Asia at Minor Hotel’s MSpa International in Bangkok

  • Movenpick Hotels & Resorts appoints two new GMs for upcoming Dubai hotels
    MovenpickPeople

    Movenpick Hotels & Resorts appoints two new GMs for upcoming Dubai hotels

  • Morgan Bilek appointed Director of Revenue Management of Midas Hospitality
    Midas HospitalityPeople

    Morgan Bilek appointed Director of Revenue Management of Midas Hospitality

  • LATEST REVIEWS

  • TOP REVIEWS

  • Sommer Shiver promoted to Director of Communications of Hotel Equities

    0

Timeline

  • April 24, 2018

    The Cristal Group expands its portfolio in Saudi Arabia

  • April 24, 2018

    Swiss-Belhotel to debut in Tanzania with Swiss-Belresort Zanzibar

  • April 23, 2018

    Dubai Tourism reveals annual visitor report at ATM

  • April 23, 2018

    AccorHotels to open two MGallery hotels in Dubai

  • April 23, 2018

    Four Seasons Hotel Bahrain Bay is transforming into an island resort

Latest Comments

  • hospitality
    on
    February 15, 2018
    search jobs at www.catererhospitality.com/jobs

    Hilton to open Africa’s first Waldorf Astoria in Cairo

  • hospitality
    on
    February 15, 2018
    search job at www.catererhospitality.com/jobs

    Warwick Hotels to open 7 new hotels in Saudi in H1 2018

  • murtaza Patel
    on
    February 15, 2018
    Dear Sir/Maam, How can I find career opportunities at these new hotels your support would be greatly appreciated Best ...

    Hilton to open Africa’s first Waldorf Astoria in Cairo

  • Muhammad Faizan
    on
    February 14, 2018
    Hi, Hope you’re keeping well. Sir/Maam i am looking a job in hotel industry, I have done ...

    Warwick Hotels to open 7 new hotels in Saudi in H1 2018

Find us on Facebook

Follow Us on Instagram

Caterer Hospitality is the global online portal for hospitality professionals, providing professional development, career opportunities and the latest hospitality industry insights and news. Subscribe to the free daily newsletter today

About us

  • 220 Centro mall Klang Malaysia
  • +923214442279
  • info@catererhospitality.com
  • Recent

  • Popular

  • Comments

  • The Cristal Group expands its portfolio in Saudi Arabia

    The Cristal Group expands its portfolio in Saudi Arabia

    By hospitality
    April 24, 2018
  • Swiss-Belhotel to debut in Tanzania with Swiss-Belresort Zanzibar

    Swiss-Belhotel to debut in Tanzania with Swiss-Belresort Zanzibar

    By hospitality
    April 24, 2018
  • Dubai Tourism reveals annual visitor report at ATM

    Dubai Tourism reveals annual visitor report at ATM

    By hospitality
    April 23, 2018
  • AccorHotels to open two MGallery hotels in Dubai

    AccorHotels to open two MGallery hotels in Dubai

    By hospitality
    April 23, 2018
  • Warwick Hotels to open 7 new hotels in Saudi in H1 2018

    Warwick Hotels to open 7 new hotels in Saudi in H1 2018

    By hospitality
    February 14, 2018
  • Hilton to open Africa's first Waldorf Astoria in Cairo

    Hilton to open Africa’s first Waldorf Astoria in Cairo

    By hospitality
    February 14, 2018
  • Gevora- world's tallest hotel to officially open in Dubai this week

    Gevora- world’s tallest hotel to officially open in Dubai this week

    By hospitality
    February 11, 2018
  • The Cristal Group expands its portfolio in Saudi Arabia

    The Cristal Group expands its portfolio in Saudi Arabia

    By hospitality
    April 24, 2018
  • hospitality
    on
    February 15, 2018

    Hilton to open Africa’s first Waldorf Astoria in Cairo

    search jobs at www.catererhospitality.com/jobs
  • hospitality
    on
    February 15, 2018

    Warwick Hotels to open 7 new hotels in Saudi in H1 2018

    search job at www.catererhospitality.com/jobs
  • murtaza Patel
    on
    February 15, 2018

    Hilton to open Africa’s first Waldorf Astoria in Cairo

    Dear Sir/Maam, How can I ...
  • Muhammad Faizan
    on
    February 14, 2018

    Warwick Hotels to open 7 new hotels in Saudi in H1 2018

    Hi, Hope you’re keeping ...

Photostream

    Follow us

    • Terms and Conditions
    • About Us
    • Disclaimer
    • Privacy Policy
    © Copyright Caterer Hospitality. All rights reserved.